# Image Analysis

> Review visual signals from images, logos, and media attached to collected mentions.

> Review visual signals from images, logos, and media attached to collected mentions.

Image Analysis appears as a result tab when the current search has visual data that Kommon Poll can process. It helps teams understand how imagery, logos, objects, creative assets, screenshots, product photos, or visual memes appear alongside brand and topic mentions.

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## 1. When To Use Image Analysis

Use Image Analysis when:

- A campaign depends on visual creative.
- People are sharing product photos or screenshots.
- Brand logos may appear in posts.
- Scam or impersonation pages use copied brand assets.
- Visual memes are driving conversation.
- Text sentiment does not explain why a post is getting engagement.
- You need report examples that include media.

Image Analysis is especially useful when the text alone is not enough to understand the mention.

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## 2. Open Image Analysis

1. Open a saved search or run a search.
2. Confirm the date range and filters.
3. Select the **Image Analysis** tab in the results area.
4. Review the available visual panels.
5. Open matching mentions in the Mentions tab when you need source-level evidence.

The Image Analysis tab appears only when the current result context supports visual or media analysis.

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## 3. What Image Analysis Can Help Identify

Depending on available media and platform permissions, Image Analysis can help with:

- Images attached to mentions.
- Logo appearances.
- Repeated visual themes.
- Product imagery.
- Screenshots or shared graphics.
- Media context that supports or contradicts mention text.
- Visual patterns connected to high reach, high engagement, or negative sentiment.

Availability varies by platform. Some sources do not expose media URLs or remove access after the original post changes.

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## 4. Image Review Workflow

Use this workflow when investigating visual content:

1. Start in Overview or Mention Analysis to find a spike, topic, campaign, or platform.
2. Apply date, source, sentiment, reach, priority, or hashtag filters.
3. Open **Image Analysis**.
4. Identify repeated visual themes, logos, products, or suspicious graphics.
5. Open the Mentions tab with the same filters.
6. Use **Visit** to inspect original sources for high-impact examples.
7. Tag relevant mentions, such as `Visual campaign`, `Logo misuse`, `Scam`, or `Product photo`.
8. Add representative examples to a report.
9. Export Slides when stakeholders need to see the visual examples.

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## 5. Campaign Use Case

For a campaign:

1. Filter to the campaign date range.
2. Filter by campaign hashtags, topics, or CTAs.
3. Open Image Analysis.
4. Check whether campaign visuals are appearing in user-generated content.
5. Compare visual mentions with reach and interactions.
6. Add the best examples to a campaign Slide export.

This helps show not only that people discussed the campaign, but how they visually shared it.

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## 6. Brand Safety And Scam Use Case

For brand safety:

1. Filter by priority, negative sentiment, scam flags, or suspicious keywords.
2. Open Image Analysis.
3. Look for copied logos, fake offers, misleading screenshots, or impersonation graphics.
4. Open the original mention with **Visit**.
5. Tag confirmed examples.
6. Export Full Card Data CSV if the investigation needs detailed metadata.
7. Share only with teams responsible for escalation or takedown.

Do not rely on visual classification alone for enforcement decisions. Always verify the source and context.

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## 7. Reporting Visual Findings

When adding visual findings to a report, include:

1. The timeframe.
2. The platform or source.
3. The visual pattern.
4. The relevant metric, such as reach or interactions.
5. One or two mention examples.
6. The recommended action.

Avoid saying that an image is representative unless you confirmed it appears repeatedly or is attached to a high-impact mention.

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## 8. Limitations

Image and media analysis depends on:

- Platform permissions.
- Whether the mention includes media.
- Whether media is still available.
- Whether the source allows access to the media.
- The quality and size of the image.
- Whether the result context includes enough visual examples.

Use Kommon Poll AI or chart insights as a starting point, then verify important visual findings against mention cards and original posts.