# What is Kommon Poll & Why Use It

> Understand social listening, why Kommon Poll exists, and the core business value it provides.

> Understand social listening, why Kommon Poll exists, and the core business value it provides.

Kommon Poll is an AI-powered social intelligence and listening platform that helps teams understand what people are saying about brands, products, competitors, campaigns, and topics across social media, news, blogs, forums, and review sites.

## Purpose Of Social Listening

Social listening is the practice of:

- Collecting public conversations from multiple online sources.
- Enriching them with metadata such as source, author, reach, sentiment, language, and location where available.
- Analysing patterns, trends, risks, and opportunities.
- Turning findings into action for marketing, PR, customer experience, product, and leadership teams.

Kommon Poll brings this workflow into one platform.

## Collect

Kommon Poll can monitor:

- Brand names and product names.
- Campaigns and hashtags.
- Competitors and market topics.
- Public social content.
- News, blogs, forums, and review sources.
- Tracked pages, profiles, groups, hashtags, and listings where supported.

Some platforms require setup in:

- **Sidebar -> Settings -> Monitoring -> Social Tracking**
- **Sidebar -> Settings -> Monitoring -> Social Linking**

## Enrich

Mentions can be enriched with:

- Sentiment and subjectivity.
- Reach, interactions, and influence.
- Source, author, and domain.
- Language, geography, and demographics where available.
- Topics, hashtags, key phrases, entities, intents, priority, and scam flags.
- Media and image context where available.

## Analyse And Act

Kommon Poll helps you:

- See conversation trends and spikes.
- Compare share of voice and competitors.
- Analyse sentiment and audience signals.
- Review individual mention cards.
- Ask Kommon Poll AI about dashboards and results.
- Export PDF, slides, CSV, and Excel reports.
- Configure alerts across Email, WhatsApp, Teams, and Slack.

## Business Benefits

### Marketing And Brand

- Measure brand health.
- Track campaign performance.
- Discover content ideas from topics, hashtags, and keyword trends.

### PR And Communications

- Detect reputation risks early.
- Monitor media coverage.
- Shape responses with evidence from mentions and charts.

### Customer Experience And Support

- Identify recurring issues.
- Prioritize high-impact complaints.
- Route mentions to the right team.

### Strategy And Leadership

- Benchmark competitors.
- Track market shifts.
- Use public conversation data to support decisions.

## Supported Data Categories

Coverage depends on platform rules, plan, permissions, and source setup. Common categories include:

- Social media platforms such as Facebook, Instagram, X, TikTok, YouTube, LinkedIn, Reddit, and others where supported.
- Web, news, blogs, and forums.
- Review and rating platforms such as Google Reviews, app stores, Tripadvisor, Trustpilot, Booking.com, Agoda, Expedia, Hotels.com, and similar sources.

For platform-specific limits, see [Tracking Capabilities by Platform](/tracking-capabilities-by-platform).