What is Kommon Poll & Why Use It

Understand social listening, why Kommon Poll exists, and the core business value it provides.

Kommon Poll is an AI-powered social intelligence and listening platform that helps teams understand what people are saying about brands, products, competitors, campaigns, and topics across social media, news, blogs, forums, and review sites.

Purpose Of Social Listening

Social listening is the practice of:

• Collecting public conversations from multiple online sources.
• Enriching them with metadata such as source, author, reach, sentiment, language, and location where available.
• Analysing patterns, trends, risks, and opportunities.
• Turning findings into action for marketing, PR, customer experience, product, and leadership teams.

Kommon Poll brings this workflow into one platform.

Collect

Kommon Poll can monitor:

• Brand names and product names.
• Campaigns and hashtags.
• Competitors and market topics.
• Public social content.
• News, blogs, forums, and review sources.
• Tracked pages, profiles, groups, hashtags, and listings where supported.

Some platforms require setup in:

• Sidebar -> Settings -> Monitoring -> Social Tracking
• Sidebar -> Settings -> Monitoring -> Social Linking

Enrich

Mentions can be enriched with:

• Sentiment and subjectivity.
• Reach, interactions, and influence.
• Source, author, and domain.
• Language, geography, and demographics where available.
• Topics, hashtags, key phrases, entities, intents, priority, and scam flags.
• Media and image context where available.

Analyse And Act

Kommon Poll helps you:

• See conversation trends and spikes.
• Compare share of voice and competitors.
• Analyse sentiment and audience signals.
• Review individual mention cards.
• Ask Kommon Poll AI about dashboards and results.
• Export PDF, slides, CSV, and Excel reports.
• Configure alerts across Email, WhatsApp, Teams, and Slack.

Business Benefits

Marketing And Brand

• Measure brand health.
• Track campaign performance.
• Discover content ideas from topics, hashtags, and keyword trends.

PR And Communications

• Detect reputation risks early.
• Monitor media coverage.
• Shape responses with evidence from mentions and charts.

Customer Experience And Support

• Identify recurring issues.
• Prioritize high-impact complaints.
• Route mentions to the right team.

Strategy And Leadership

• Benchmark competitors.
• Track market shifts.
• Use public conversation data to support decisions.

Supported Data Categories

Coverage depends on platform rules, plan, permissions, and source setup. Common categories include:

• Social media platforms such as Facebook, Instagram, X, TikTok, YouTube, LinkedIn, Reddit, and others where supported.
• Web, news, blogs, and forums.
• Review and rating platforms such as Google Reviews, app stores, Tripadvisor, Trustpilot, Booking.com, Agoda, Expedia, Hotels.com, and similar sources.

For platform-specific limits, see Tracking Capabilities by Platform.