Putting It All Together

Build a complete Kommon Poll operating setup that combines searches, filters, mentions, alerts, reports, AI prompts, and share links.

This page ties the product areas together into repeatable workflows. Use it after you understand the individual features and want a practical setup for a brand, campaign, crisis, competitor program, or recurring report.

1. The Full Monitoring Loop

A complete Kommon Poll workflow usually follows this sequence:

1. Define the listening goal.
2. Connect or request the sources needed for the goal.
3. Build the query with AI Boolean Builder or the manual query builder.
4. Run a Quick Search and inspect the Mentions tab.
5. Save the search as a project with title, type, description, topics, team, and owner.
6. Configure tracking sources if the project needs ongoing owned-channel or source-specific monitoring.
7. Configure notifications for Email, WhatsApp, Teams, or Slack.
8. Create reusable PDF or Slide formats for reporting.
9. Review results daily or weekly with filters, mentions, charts, and Kommon Poll AI.
10. Export reports or share dashboards when stakeholders need updates.

Do not skip the Mentions tab review. It is the quickest way to see whether the query is collecting the right content.

2. Recommended Setup For A Brand Monitoring Project

Use this when you want always-on visibility for one brand.

1. Open Start a New Project.
2. Connect or confirm the sources you need.
3. Build a query that includes:

• Brand name.
• Spelling variations.
• Product names.
• Official hashtags.
• Public handles where useful.
• Exclusions for repeated noise.

1. Run the query.
2. Open the Mentions tab and check the first page of results.
3. Save the project as My Brand when appropriate.
4. Add a clear description that explains what belongs in the search and what should be ignored.
5. Add topics such as complaints, pricing, support, product features, competitors, campaigns, or scams.
6. Configure Sidebar -> Settings -> Monitoring -> Social Tracking for URLs, pages, hashtags, or IDs that need direct tracking.
7. Choose Backfill 30 Days only when supported and needed; otherwise choose From Now Only.
8. Configure notifications in Sidebar -> Settings -> Notifications -> Notifications Center.
9. Create PDF and Slide formats under Sidebar -> Settings -> Report Settings.

Daily operating routine:

1. Review Overview for spikes.
2. Review negative, priority, or high-reach mentions.
3. Tag issues.
4. Reply where supported.
5. Ask Kommon Poll AI to summarize the current filtered context.
6. Add report-worthy examples to the report queue.

3. Recommended Setup For A Campaign

Use this when a campaign has a start date, end date, hashtags, creators, or launch periods.

1. Create a project with type Campaign.
2. Include campaign hashtags, slogans, landing page names, and product names in the query.
3. Add official campaign accounts through Social Linking or Social Tracking where applicable.
4. Save topics such as awareness, engagement, complaints, creators, leads, and competitor response.
5. Set alerts for high negative sentiment, priority mentions, and large spikes.
6. Share a Mention Wall during launch windows.
7. Use 1D or 1W chart aggregation during launch monitoring.
8. Use 1M or 1Q aggregation for post-campaign reporting.

Post-campaign review:

1. Set the campaign date range.
2. Filter to campaign hashtags and topics.
3. Review mentions by platform, domain, post type, CTA type, keyword trends, and hashtag performance.
4. Compare sentiment and reach against campaign milestones.
5. Export Slides using a saved Slide Format.
6. Export Mentions CSV (Full Card Data) if a detailed analyst review is needed.

4. Recommended Setup For Crisis Monitoring

Use this when reputation risk, service failure, fraud, safety, or public criticism needs active review.

1. Start with the saved brand project if one already exists.
2. Set a tight date range around the incident.
3. Filter by negative sentiment, priority, high reach, scam flags, relevant sources, or key issue terms.
4. Sort mentions by newest for live triage or influence for escalation.
5. Tag confirmed issue examples.
6. Add the most representative examples to a report.
7. Ask Kommon Poll AI:

• What are the main complaints in these filtered results?
• Which platforms are driving the spike?
• What changed compared with earlier mentions?
• Which examples should be reviewed by PR or support?

1. Verify AI answers against charts and mention cards.
2. Share a Mention Wall with the response team if they need live awareness.
3. Send a PDF or Slide export only after the examples and filters are checked.

Do not rely only on AI during a crisis. Use it to speed up summarization, then verify the claims with mentions and charts.

5. Recommended Setup For Competitor Monitoring

Use this when you need share of voice, sentiment, reach, or content comparisons.

1. Create a project with type Competitor where appropriate.
2. Add your brand and competitor names as separate tracked entities where the UI supports it.
3. Include competitor spelling variations, product names, campaign hashtags, and known public handles.
4. Add exclusions for unrelated uses of competitor names.
5. Open the Competitors tab and compare:

• Volume share of voice.
• Reach share of voice.
• Engagement share of voice.
• Sentiment by brand.
• Positive, negative, and top engagement mentions.

1. Review competitor examples in the Mentions tab before writing conclusions.
2. Create a monthly Slide Format that includes competitor overview and competitor mention slides.

Competitor analysis is strongest when it combines charts with examples. The charts show the pattern; the mentions explain why it happened.

6. Notification Setup Matrix

Notification settings are managed from:

• Sidebar -> Settings -> Notifications -> Notifications Center
• Sidebar -> Settings -> Notifications -> WhatsApp Settings
• Sidebar -> Settings -> Notifications -> Slack Settings

7. Reporting Setup Matrix

PDF and Slides require selecting a saved format before export. Report branding, such as logo and accent color, is managed from the saved search or project branding settings, while the PDF and Slide formats control which sections or slides appear.

8. Weekly Operating Cadence

For a stable monitoring program:

1. Monday: review prior week Overview metrics and trend charts.
2. Tuesday: inspect sentiment, topics, hashtags, authors, and domains.
3. Wednesday: review competitor and demographic movement.
4. Thursday: tag and add representative mentions to reports.
5. Friday: export the weekly PDF or Slides and update stakeholders.

For high-risk programs, add a daily check of priority, scam, negative sentiment, and high-reach mentions.

9. Quality Checklist

Before sharing insights, check:

• Is the active team correct?
• Is the date range correct?
• Are filters still applied?
• Does the Mentions tab confirm the chart story?
• Are report examples representative?
• Are AI-generated summaries verified?
• Is the right PDF or Slide format selected?
• Are WhatsApp and Slack connections configured if those channels are used?
• Are tracking start modes correct for any new sources?

This checklist prevents the most common reporting errors: wrong team, wrong filters, wrong date range, noisy query, and unsupported assumptions.