Cookbooks

Brand Monitoring Cookbook

Set up an always-on brand monitoring program for reputation, customer issues, and executive reporting.

Set up an always-on brand monitoring program for reputation, campaign awareness, customer issues, and executive reporting.

Use this cookbook when your team needs a reliable view of what people are saying about one brand across social media, news, web, reviews, and tracked sources.

1. Goal

The goal is to maintain a reusable saved project that answers:

  • How much are people talking about the brand?
  • Is sentiment improving or getting worse?
  • Which platforms, authors, domains, hashtags, and topics are driving the conversation?
  • Which mentions need response, escalation, or reporting?
  • What should leadership know this week or month?

2. Create The Project

  1. Open Start a New Project.
  2. Confirm the active team.
  3. Connect or confirm the sources you need.
  4. Build the query with AI Boolean Builder or manual builder.
  5. Run the search.
  6. Open the Mentions tab.
  7. Check whether the first page of mentions is relevant.
  8. Save the project.

Use project type My Brand when the monitored brand is your own brand. Use General if the project is a broader topic that includes the brand.

3. Suggested Query Structure

Include:

  • Official brand name.
  • Common spelling variations.
  • Product names.
  • Website or domain references.
  • Official campaign hashtags.
  • Public handles where useful.
  • Common abbreviations.

Example:

("Brand Name" OR BrandName OR brandname.com OR "@brandhandle")

Add issue terms only when the project is issue-specific. For general brand monitoring, avoid forcing complaint words into the main query because that will miss neutral and positive mentions.

Add exclusions after reviewing mentions:

("Brand Name" OR BrandName) NOT hiring NOT jobs

4. Configure Social Tracking

Open:

Sidebar -> Settings -> Monitoring -> Social Tracking

Add high-value sources:

  • Official Facebook pages and public groups.
  • Official Instagram profiles and hashtags.
  • YouTube channels or videos.
  • Review listings.
  • Public forum or community links.
  • Important campaign hashtag sources.

Choose the start mode:

  • Use Backfill 30 Days for official sources where recent history matters and is supported.
  • Use From Now Only for lower-priority or temporary sources.

Backfill is limited recent-history collection, not unlimited history.

5. Save Project Details

When saving, complete:

  • Project title: Brand - Always-on Monitoring.
  • Project type: My Brand.
  • Project description: what the project includes, what it excludes, key markets, and who uses it.
  • Topics: complaints, support, pricing, product quality, campaign, competitors, scam, media, reviews.
  • Team and owner: choose the team responsible for review and reporting.

Use Suggest description and Suggest topics if you want a starting draft, then edit them.

6. Daily Review Workflow

  1. Open the saved brand project.
  2. Set date range to today or the last 24 hours.
  3. Review Overview metrics.
  4. Check trend charts for spikes.
  5. Filter to negative sentiment and priority.
  6. Sort Mentions by newest for live review.
  7. Sort by influence or engagement for escalation review.
  8. Tag important mentions.
  9. Reply or generate responses where supported.
  10. Add representative mentions to a report.
  11. Ask Kommon Poll AI to summarize the filtered context.
  12. Verify AI output against mentions.

7. Weekly Reporting Workflow

  1. Set date range to the last 7 days.
  2. Review Overview, Sentiment Analysis, Mention Analysis, Demographics, Image Analysis, Mentions, and Kommon Poll AI.
  3. Use 1D or 1W timeframe controls on trend charts.
  4. Filter by campaign hashtags, topics, or priority if needed.
  5. Add 3 to 5 representative mentions to a report.
  6. Export a PDF Report using a saved PDF Format.
  7. Export Slides if leadership needs a presentation.

Recommended PDF sections:

  • Numerical Summary.
  • Mention Count Chart.
  • Reach Chart.
  • Influence Chart.
  • Overall Polarity Chart.
  • Sentiment History Chart.
  • Source Distribution.
  • Key Authors.

8. Alerts

Open:

Sidebar -> Settings -> Notifications -> Notifications Center

Recommended alerts:

  • Negative sentiment mention alerts.
  • Priority mention alerts.
  • Scam or suspicious content review, where available.
  • Daily email summary for brand team.
  • Slack or WhatsApp alerts for urgent issues.
  • Weekly summary for managers.

Keep alerts focused. Too many broad alerts will cause teams to ignore them.

9. Best Practices

  • Keep one stable always-on brand project.
  • Create separate campaign projects for temporary campaigns.
  • Do not mix unrelated products into one query unless the dashboard should report them together.
  • Use tags for operational status, not only topics.
  • Use filters instead of changing the query for temporary analysis.
  • Review official account and tracking links monthly.
  • Revisit exclusions after major campaigns, new product names, or news events.

10. Checklist

Before considering the setup complete:

  • The saved project is in the correct team.
  • Query includes brand variations and official handles.
  • Noise exclusions have been tested.
  • Official sources are tracked.
  • Backfill choice is intentional.
  • Topics are configured.
  • Notifications are configured.
  • PDF and Slide formats exist.
  • Review owner is clear.
  • Weekly reporting cadence is agreed.