Platform & Source Breakdown
See where your audience is talking and how conversations differ across platforms.
See where your audience is talking and how conversations differ across platforms, sources, and domains.
Source analysis shows where mentions come from and how activity differs across social platforms, web domains, news, forums, and review sources.
Open Source Analysis
- Open a saved search or run a search.
- Navigate to Mention Analysis.
- Select Sources or the relevant source breakdown view.
What You See
Mentions By Platform
Shows how many mentions come from each platform or source type.
Mentions By Domain
Shows domain-level distribution for web, news, blog, or other domain-based sources. The domain table can include:
- Rank
- Domain
- Mention Count
- Influence
- Social Views
The table can include show/hide column controls.
Mini Trend Charts
Each platform or source can include a small trend view showing spikes, drops, and overall movement.
Distribution Chart
A pie or doughnut chart shows the share of mentions by source or platform.
Combined Timeline
A cross-source trend chart shows how mentions move over time.
How To Use Source Insights
Use this section to answer:
- Which platforms generate the most conversation?
- Is the discussion social-driven, news-driven, review-driven, or mixed?
- Which domains are producing the most visibility?
- Did a specific event cause a spike on one platform or domain?
- Which channels should we prioritize for engagement?
Chart Actions
Source charts can include Download, Copy, Expand, legend toggle, and Kommon Poll AI insight where enabled.
Why Source Analysis Matters
Source insights help teams focus on the channels that matter most, detect platform-specific risks early, tailor responses by channel, and measure visibility across different content ecosystems.