Hashtag Trend & Viral Hashtag Analysis
Identify fast growing, viral, and high impact hashtags related to your brand, campaigns, competitors, or market conversations.
Identify fast-growing, viral, and high-impact hashtags related to your brand, campaigns, competitors, or market conversations.
Hashtag analysis helps you understand which conversations are emerging, gaining momentum, or declining.
Why Hashtag Analysis Matters
Use Hashtag Analysis to:
- Detect viral or fast-growing conversations early.
- Understand what users associate with your brand.
- Identify hashtags worth amplifying in campaigns.
- Discover user-generated or community-driven hashtags.
- Detect negative or crisis-related hashtags.
- Compare hashtag performance across platforms.
- Build data-driven content and communication strategies.
Open Hashtag Analysis
- Open a saved search or run a search.
- Go to Mention Analysis.
- Select Hashtags Analysis.
What You See
Hashtag Word Cloud
The word cloud shows commonly used hashtags. Larger hashtags represent higher usage.
Metrics Switch
Hashtag distribution can switch between:
- By mentions - ranks hashtags by mention count.
- By influence - ranks hashtags by influence contribution.
Use the metric switch to separate frequently used hashtags from hashtags attached to more influential content.
Hashtag Trend Chart
The trend chart shows hashtag activity over time and includes chart actions such as Download, Copy, legend toggle, and Expand where available.
Use this chart to identify sudden spikes, campaign pickup, or declining tags.
Hashtag Data Table
The table can include:
- Rank
- Hashtag
- Platform
- Activity sparkline
- Mention Count
- Influence
- Interactions
- Social Views
The table also supports:
- Platform filters
- Show/hide column controls
- Sorting and review of platform breakdowns where available
How To Identify A Viral Hashtag
A hashtag is likely gaining viral momentum when:
- It spikes sharply in the trend chart.
- It has high influence or interactions.
- It appears across multiple platforms.
- It gains many mentions in a short time.
- It appears prominently in the word cloud.
How Teams Use Hashtag Analysis
Marketing
- Identify hashtags worth joining or amplifying.
- Plan content around trending topics.
- Track campaign hashtag performance.
Brand And PR
- Detect negative or crisis-related hashtags early.
- Understand context using co-used hashtags.
- Respond quickly to conversation spikes.
Insights And Management
- Understand what drives engagement.
- Benchmark against competitors.
- Track long-term shifts in brand conversation.