Cookbooks

Campaign Launch Monitoring Cookbook

Monitor campaigns, launches, events, hashtags, creator activations, and post-campaign reporting.

Monitor a campaign, launch, event, hashtag, creator activation, or product announcement from pre-launch through post-campaign reporting.

Use this cookbook when a campaign has a clear date range, campaign terms, hashtags, creative assets, CTAs, or stakeholder reporting requirements.

1. Goal

Campaign monitoring should answer:

  • Did the campaign create conversation?
  • Which platforms and hashtags drove awareness?
  • Was sentiment positive, neutral, or negative?
  • Which posts created the most reach or engagement?
  • Which CTAs appeared in mentions?
  • Which visuals or creative assets were shared?
  • What should change in future campaigns?

2. Create The Campaign Project

  1. Open Start a New Project.
  2. Choose project type Campaign.
  3. Build a query using campaign terms.
  4. Run a Quick Search.
  5. Review Mentions for relevance.
  6. Save the project.
  7. Add topics such as awareness, engagement, creators, complaints, leads, CTA, visuals, competitors, and support.

Suggested title:

Campaign - [Campaign Name] - [Market] - [Year]

3. Suggested Query Structure

Include:

  • Campaign name.
  • Campaign slogan.
  • Official hashtag.
  • Organic hashtag variations.
  • Product or event name.
  • Creator handles if relevant.
  • Brand name and handle.

Example:

("Campaign Name" OR "#CampaignHashtag" OR "Campaign slogan" OR "Product Name")

If the campaign name is generic, pair it with the brand:

("Brand Name" OR BrandName) AND ("Campaign Name" OR "#CampaignHashtag")

4. Configure Sources

Open:

Sidebar -> Settings -> Monitoring -> Social Tracking

Track:

  • Official campaign posts.
  • Campaign hashtags.
  • Creator posts where supported.
  • Event pages.
  • Campaign landing page references.
  • YouTube videos.
  • Public groups or communities discussing the campaign.

Use From Now Only before launch if you only need live tracking. Use Backfill 30 Days for supported sources if the campaign already started and recent history is needed.

5. Launch-Day Workflow

  1. Set date range to today.
  2. Review Overview every few hours or based on campaign importance.
  3. Use 1D aggregation on time-series charts.
  4. Open Hashtag Analysis.
  5. Review Post Type and CTA Type charts.
  6. Open Image Analysis if creative or visual use matters.
  7. Sort Mentions by newest for live monitoring.
  8. Sort by engagement for viral content.
  9. Tag creator posts, complaints, positive examples, and report examples.
  10. Share a Mention Wall with the launch team if live visibility is needed.

6. Post-Campaign Workflow

  1. Set the final campaign date range.
  2. Review mention count, reach, influence, interactions, sentiment, hashtags, keywords, post types, CTAs, and image analysis.
  3. Filter by platform to compare performance.
  4. Filter by sentiment to find praise and criticism.
  5. Add top positive, negative, and high-engagement mentions to a report.
  6. Ask Kommon Poll AI for a campaign summary.
  7. Verify the AI output.
  8. Export Slides using a campaign Slide Format.
  9. Export Simplified CSV for quick stakeholder analysis or Full Card Data CSV for deeper analyst review.
  • Daily summary during campaign period.
  • Negative sentiment alert.
  • High-reach mention alert.
  • Priority mention alert.
  • Slack or Teams alert for campaign team.
  • WhatsApp alert only for urgent campaign risk.

8. Best Practices

  • Create the campaign project before launch day.
  • Test the query with Quick Search.
  • Track official hashtags early.
  • Separate campaign monitoring from always-on brand monitoring.
  • Use tags for creator posts and report examples.
  • Check image and CTA analysis, not only sentiment.
  • Save the final report format before the campaign ends.

9. Checklist

  • Campaign query is tested.
  • Official hashtags are tracked.
  • Launch date range is defined.
  • Alerts are configured.
  • Mention Wall is ready if needed.
  • Slide Format is ready.
  • Report examples are tagged.
  • Post-campaign export workflow is known.